New consultancy business – how to confidently know my worth and feel confident with my rate and collecting my cash.

I just quit my job pre COVID to go freelance as a fashion and luxury consultant. I love my work and I tend to make friends with a lot of the brands and companies I used to work with who have now requested to become my clients.

The problem is, I’m not great about being strict on my pricing and I feel bad invoicing/setting up payment schedules / organizing payment exchanges, etc.

I’m not sure if it’s because I enjoy the work, I don’t think I deserve to be paid for it or I’m just afraid of confrontation. Money and payment conversations make me so nervous and edgy. Or at least have done in the past.