I recently shifted my focus in my coaching business, and am working on getting more specific with my niche. This is what I have so far:

I help creative business owners (designers, writers, content creators, and other creative types) who didn’t grow up online get more clients online, without competing for followers or likes.

This is for backend purposes, and all of my marketing messaging revolves around learning to leverage an online platform to compliment in-person networking, stop consuming and falling down the “research rabbit hole,” and choosing a strategy and committing to the follow through as planned in a 30-day or 90-day action plan (I sell 90-minute and half day CEO Strategy Sessions that lead into my longer 1:1 business foundation coaching packages).

Is that specific enough?

In my mind I know this market struggles with all the moving parts of being online, and are quickly overwhelmed and confused by all the expert advice and strategies and marketing techniques, and need someone to help them lay out what to do first, second, third and so on to grow a digitally-based brand.