I’m about to create my official website, and am really thinking of niching down. I am an advanced practice nurse, Certified Registered Nurse Anesthetist and originally I wanted to coach Advanced Practice Nurses on weight loss. They, like me, are busy, have unpredictable schedules, often are juggling family life with their career and often have a gap of not prioritizing themselves to get them the results they are looking for.

I want to show them how easy and simple it can be to lose weight utilizing the protocol and coaching tools. Is weight loss for advanced practice nurses specific enough?

I struggle a bit because I also enjoy working with working mothers as I feel I can speak to their pain points, and relate to their “struggles,” even if they aren’t in healthcare. Thank you for your help.