In a previous question, your response was two-fold: “A next step could be to work on the marketing language you will use to talk to them about your solution. How can you tell them that you will help them get what they want using their words and not ‘coach-speak’? And, as you said, simplifying it into once sentence will help both you and them to be clear on who you’re speaking to and what you’re offering.”
I’ve been thinking on this a lot and would love it if you could give me some additional feedback.
First, here’s my Niche Worksheet:
a. Married women
b. Who have young kids at home
c. Who spend most of their time at home with their kids and who are the primary caregiver for their children
d. Who are independent and highly intelligent
e. Who want to be healthy role models for their children (which includes modeling what it’s like to be in a healthy romantic relationship)
f. Who want to have a happy, connected marriage
Problem as she sees it: Her husband. He doesn’t take the lead in the home or help enough. He isn’t doing his part. He doesn’t care. He doesn’t listen. He says he’ll do something and then he doesn’t. He doesn’t take initiative. He doesn’t do things to express his love for her in her “love language.” He isn’t interested in following traditional marriage advice to improve the relationship. She feels lonely, unappreciated, and unloved. She has difficulty loving her husband; he doesn’t deserve it. She feels stuck because her husband doesn’t want to work with her on their issues, and she hates that she and her husband aren’t a team.
i. How to get your husband to take the lead in the home
ii. How to motivate your husband to help out more
iii. What to do when you feel like your husband doesn’t care
iv. What to do when your husband won’t…[communicate with you, listen to you, spend time with you, work with you, do what he says, change, etc]
v. What to do when your husband doesn’t want to work on your marriage
vi. How to change your marriage when your husband doesn’t want to change with you
vii. How to have a happy marriage
viii. How to be happy in an unhappy marriage
ix. How to improve communication in your marriage
x. What to do when you don’t feel loved / appreciated / valued.
Solution: I teach her the secrets about how to use her power as a woman to create a happy, connected marriage, without having to depend on her husband to change first.
1. For one sentence for my niche – What do you think of the following…is it too long?? And is this enough narrowing in your mind? I could also add women who identify as perfectionists but not sure that fits with this wording. Thoughts appreciated:
–> I work with independent, highly intelligent moms who have young children at home and who are the primary caregiver for their children, who want to be healthy role models for their children, and who want to have a happy, connected marriage.
2. Do I need to simplify my problem down? Or is the way I’m simplified it down in the solution adequate?
3. In your opinion, is the solution complete, or do I need to share the “how”? I feel like the how is not something attractive in terms of it’s not the thing they think they are looking for. i.e., Focusing on yourself instead of your husband, letting go of control, taking responsibility for your own emotions, dropping the manual/changing expectations, etc. is the solution…They want their husband to change and then they’ll feel better. I like the idea of framing it as teaching them the “secrets” of how to create the marriage they want…can I do this instead of giving a specific how in my solution? Thank you in advance!