Niche options, again


I’d love some feedback on my two niche options. The first is health focused, which is my area of education and formal expertise. The second is mindset focused, which is something I feel I can relate to on a more personal level, which feels important when building a personal brand.

Ideally I’d love to come up with a way to blend the two (holistic life coaching for female purpose driven creatives (more specifically, coaches) who want to feel better in their bodies AND get out of their own way to pursue their creative and business goals). I currently feel stuck figuring out how to do that in a way that is clear, concise, and will allow me to speak to specific pain points of my ideal client and grow my business.

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Option 1

Category: Health

Submarket: weight loss for aspiring creative/purpose driven female entrepreneurs

What would people google to find me:

how to stop sugar cravings
how to stop binge eating
how to stop eating at night
how to lose weight and keep it off

What is my solution to the problem and why is it compelling:

I teach women how to change their relationship with food in order to stop cravings and binging, rather than using willpower.

My ideal client is:

Demographics
female, age 25-35
college educated, upper middle class
urban dwelling
single, no kids

Psychographics
career minded, driven to help people and make the world a better place
creative and purpose driven
wants to travel, date, create change, overall live life more fully!

Main struggles
feels overwhelmed, doesn’t know what works to lose weight, hasn’t had success sticking to a diet
doesn’t feel good or worthy in her body – wants to feel sexier and more energetic in order to go after her goals of helping others, finding love, and traveling
can’t seem to keep weight off (i.e. struggles with all or nothing and building lasting healthy habits)
not feeling good enough/worthy enough which ultimately leads to buffering with food and emotional eating, which perpetuates the cycle
stressed/overwhelmed and using food to buffer, also unable to lose weight due to stress/poor sleep
does not feel in control of food
wants to feel confident and in control of life

One sentence to describe what I do:

I help creative, purpose driven female entrepreneurs (aspiring coaches) to find freedom from food, feel confident and sexy in their bodies, and feel empowered to create the life they’ve been dreaming of.

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Option Two

Category: Personal development

Submarket: life/mindset coaching for aspiring creative & purpose driven female entrepreneurs (primarily coaches)

What would people google to find me:

how to get unstuck
how to get out of a rut
how to stop procrastinating
how to stop imposter syndrome
how to stop self-sabotaging

What is my solution to the problem and why is it compelling:

I teach women how to master their thinking and emotions so that they can create the lives they’ve been dreaming of (travel, purpose, contribution, financial freedom).

My ideal client is:

Demographics
female, age 25-35
college educated, upper middle class
urban dwelling
single, no kids

Psychographics
career minded, driven to help people and make the world a better place
creative and purpose driven
wants to travel, date, create change, overall live life more fully!

Main struggles
feels unfocused and unsure, struggling to find clarity
spends a lot of time buffering in order to procrastinate and fail ahead of time
not excited by life currently – stressed and overwhelmed balancing current obligations (work or graduate school) and wanting to grow a business
having a “quarter life crisis”
has trouble with follow through and sticking to goals – this perpetuates lack of confidence
has really big dreams but feels very discouraged and far away from them
wants to feel more confident and in control of life

One sentence to describe what I do:

I help creative, purpose driven female entrepreneurs (health and life coaches) to change their thinking in order to create the life they’ve been dreaming of.