I offer workshops and activities for children and families (philosophy, listening circles etc.). It is too large and I end up not targeting anyone. So, I defined my niche as families that have sleep issues. I offer workshops and activities for children and families (mainly around sleep but not only) and my goal on the mid-run is to create other workshops for families about other thematics (school, screen addiction etc.).

When I do a brainstorm about my niche, I realize that I don’t focus only on the sleep issues. For example, giving my flyers to kids libraries (which does not correspond to my niche but my clients can be there) or private schools etc. So, in the end, I don’t target my niche as I don’t target families who have sleep issues directly, they might but not sure. But in the meantime, everyone sleeps. The sleep is only there to attract prospects with specific subject, instead of keeping it general (eg. workshop for families). Am I doing it right?