Hi. I’ve started watching Double Your Business in 3 Months and I have a couple of questions about the YES(S) and NO(S).

Would you count people clicking on the landing page but not buying the offer as NOS?

How would you learn from the NO(S) in this scenario: I’ve sent an email sequence to my list with the offer, had 60+ clicks on the LP and no purchase. Would you send an individual email to those who clicked?

Many thanks!