Over-Delivering & Adding Value

I took Brooke’s money course and, when things slow in my business, I am working on focusing on adding value and over-delivering instead of going to a place of scarcity where I try to cut back costs and conserve. I get paid by companies for filling job openings with top candidates. In this market, all effort goes into getting the candidates, not the jobs. When brainstorming ways where I can add value and over-deliver, am I solely focused on the paying client or is it a more holistic approach where I’m just adding value throughout the process to candidates and companies alike? Thanks!