Perfecting my nessaging


I’m in the beginning phase of building my business.

I own a Lifestyle Concierge business that assists busy people with their never-ending to-do list. Originally my niche was Seniors. I have a lot of experience in the Geriatric population as a healthcare clinician.

Due to an experience dealing with caring for my mom when she became ill and trying to build a business simultaneously, I switched to a broader niche to include small business owners, busy moms, caregivers, and aging adults because I had gone thru all of this during that time trying to balance all the roles or identifying with them all.

When I network and tell people who I am and what I do, somehow they always think I serve only Seniors. I’m not sure why that is.

I also wrestle with who should be my ideal client because that’s what I know? I’m not sure.