Podcast vs. FB lives

I don’t remember who said it, but someone in one of the coaching calls mentioned something about starting with FB lives just to build up consistency to creating regular weekly content before committing to a podcast. I’m curious about this – I’ve been thinking about what content I’d like to produce that will best serve my ideal client in the way she would like to consume it. I think FB and IG lives, as well as podcasts, are all great options, and I think the advice to start with FB or IG lives is really great! Except, I don’t feel like I’m super engaging to watch on video just talking like one does on a podcast. Do you have any recommendations for making FB or IG lives more engaging, even if you just want to share the same content you would on a podcast?