podcasting too early in business?

I know you mentioned that podcasting was a step in your business that made a big difference.

Do you think it’s possible to start a podcast too early in a business?

I know who I serve. I am still working on the specifics of what content would specifically attract them. I am planning on doing FB lives initially as I work through this.

I feel like I’m being very reasonable not starting a podcast until I am sure of what type of content my end user will be interested in. On the other hand, I’m pretty sure my brain will tell me that no matter what.

Is there any good way of knowing if I’m stalling or still being reasonable?