Price is the pb at 79,2%


Hi, I did a survey to my mailing list about a new program I have in mind.
I asked them what would be their major obstacles for purchasing it… As written in the title 79,2% answered the price would be a concern…
Even before I mention ANY price 😉
To give you an idea, my online formations are sold at 97 € and my 6 weeks coaching program at 597€..
Almost, all my free mini sessions are ending with “I really can’t afford this”…. Bla Bla.. I leave alone… Bla Bla…
I try to coach them on this but really I must admit it’s very rare that I can have change their mind…

I know Brooke is saying we need to market people who are willing AND able to pay…
Numbers tend to show me that what I am doing now is not working.
I tried to market more “educated” people, or people reading some magazine… Etc…
In France, Facebook is not allowing us to target the income category. It’s forbidden 😑

I think that with my podcast and during mini session I already give them a lot of value, and over deliver… And they always tell me that if money was not a pb they would for sure continue to work with me (almost 100% of them tell me this)…

Do you have any idea what I can do?
Thanks