Pricing Panic

I offer one free coaching session with clients before they sign up with me for future sessions and so far the reaction has been incredible. Clients seem amazed at how much they get out of one session. They then are eager to book again. I tell them my pricing and they don’t react but then I’m not getting returning customers either. It’s like the free session suddenly becomes enough so they stop there. I’m so disheartened. I’m just starting and I’m doing my best to give each client all my attention and energy, before and after each session, yet it’s not worth their money. I don’t want to give up but my clients are turning into one and done.