Pricing


How do you recommend we go about pricing a coaching program?
Is it just a matter of deciding arbitrarily and testing? Based on how much we want to make? On how much we’d be willing to pay for that transformation? On what we think our niche can afford? Or studying what others are charging?
I’m pricing my 6-week life coaching program at 2K (6 one-hour sessions + email support in between) and so far I’ve had about 15 people say they’d love to do it but can’t afford it. Then I’ve had 2 yes’s too.
Any insights on how to approach pricing?
Thank you!