In the 10 Year Plan, Brooke talks about having a 50-60% profit margin after the first few years. I’m in year 4 and my revenue numbers are right on track. My profit is not 50% but I’m including my own compensation (salary and benefits) in the business’s expenses. Does she mean 50% profit AFTER you pay yourself or before? Elsewhere, she uses terms that sound similar to Profit First (revenue, expenses, owner’s compensation, profile) and in PF the target is 5%-10% profit after owner’s compensation. Can you clarify?