program design

I am working through the Entrepreneur class and I have a question about program design. Brooke explains breaking down the solution into 6 parts and that all makes sense to me. But when she talks about having it edited and designed, is this so that it can be presented to the client as a “package?” in the same way we receive our materials from SCS? Or is it for marketing purposes to show a client what you have to offer them? Thanks in advance.