Here is the target market that I came up with:
Women with PCOS who are overweight and have a negative body image. They have put tons of energy into trying to lose weight. They’ve read every diet book, tried different ones- and always end up feeling like a failure or that there’s something wrong with them because they aren’t losing weight, while they see it working for others.
These women are between 28-38. They’re intelligent, educated, and interested in personal development and spirituality.
They’re warm and kind and have a lot going for them, but they have a hard time seeing it because they’ve been focused on “what’s wrong” as opposed to “what’s right” about them.
They tend to be hard on themselves and be “perfectionists.” These women are at their wits end and are done with their old ways. They’re willing to invest when they feel like someone has an approach that will help them.
I have been having a hard time with the “how to help” because I feel like I am this person. While I’ve overcome a lot of obsticles around feeling worthy and accepting myself, the one part I’m missing is accepting my body and also feel very frustrated around not losing weight. I’m curious about your thoughts on having a target market that is really close to home, when I feel I haven’t “overcome” what this target market is looking for. Also the reason I feel so passionate about helping these people is because I haven’t been able to find someone to help me. I’ve been to several doctors, coaches, have a holistic health coaching certification and still can’t seem to overcome the weight struggles and body acceptance. I’d love to hear your thoughts…
I wrote you earlier this week about my niche being women with PCOS between the ages of 28-38 who have tried every diet and haven’t been able to lose weight, continue gaining, and feel defeated.
I know I said that I want to help them with body acceptance as part of it, but after doing several models, I realized what I really want is to help them with weight loss. I am doing your stop overeating course and love it- LOVE that it’s a new and different approach and I’m seeing what was getting in the way of my healthy eating in the past.. which was too much snacking because of a fear of my insulin dropping. So now this fasting thing opened up so much for me.
The thing is though, I haven’t lost the weight yet. Should I wait until I lose weight to start this niche and do something else in the meantime? Or another idea was blogging about my weight loss journey….