Hi, I have just done a thought download on my task. (Sometimes when I have a task that I have identified as one I have been putting off, I like to do a thought download on it to really understand the resistance to doing it).

Task: Create 12 topics that I can create content around. I’m going to flesh these out, put them into specific months and use this as the basis for a content calendar.

Question 1: What do I do when my thought download raises questions? Do I put them in the model and do a model on them?
Question 2: How do we deal with *thoughts* that are really just optional thoughts, but actually could be very true? (thoughts pretending to be facts) such as “having frequently searched keywords are important to build website traffic.”
Question 3: I didn’t actually come up with any negative thoughts or thoughts that might be holding me back. Are there any other insights you can suggest based on this thought download?

Thanks!

Thought download:
*I can create 12 topics.
*They might not be what other supply chain professionals might expect.
*It could be challenging to match these up with keywords.
*Having frequently searched keywords is important to build website traffic.
*I can choose 12 topics that would bring value to an employee.
*Who would I be writing these 12 topics for?
*Would all of them need to inspire me?
*I could come up with 4 blog posts for each.
*Each blog post could start out with 6 bullet points.
*What thoughts might I have that might get in the way of creating 12 topics?
*What thoughts might I have that might get in the way of creating blog posts?
*Who would I be writing these for?
*I haven’t fully defined my ICA.
*Does not having a fully defined ICA need to stop me from coming up with 12 topics?
*Can I hold the chicken in one hand and the egg in the other?
*How many years of purchasing or supply chain experience has my ideal customer avatar got?
*I have nearly 15 years of supply chain experience.
*This is a lot of years.
*Actually it’s 13 years.
*That is still a lot of years.
*It’s over a decade.
*Doing the math now I think it is 15 years.
*Using the thought “Write what you need to read” really excites me.
*I want to give people tools and thought models to be outstanding in their job.
*I want to complement any supply chain training they might have taken with real life, directed activities.
*I do not want to be a trainer.
*I want to be a facilitator of doing.