Raising my prices

Hello, I want to raise my prices starting out in 2021. I feel for the quality of the product that I provide, the services, and the knowledge that I bring to my clients I’m charging way too little. I also know that the businesses that I tend to compare myself to are charging their clients in the price range that I want to be.

My issue is that I feel that I don’t have an established brand that prospective clients will think my new pricing justifies my product. Also, this will entail me targeting an entirely new clientele base. I also believe that this will make my impossible goal for 2021 even that much more unreachable.