Scaling Question

Brooke, I just re-listened to your Entrepreneur webinar on Scaling, and it gave me pause. I am planning to launch FB ads next week because I don’t currently have a steady, predictable stream of potential customers (most of my clients are word of mouth). Obviously, I want to increase demand for my services through the FB ads. Is this scaling? I don’t have cash reserves at present, so the FB ads will be a financial sacrifice for me.