Selling on a mini session

I have a question about selling on a coaching mini session- I feel so good about focusing ONLY on coaching and giving results, because the thought of making my offer at the end feels so uncomfortable and I’m unable to focus on helping, and then I end up seeming needy or creepy.

So the question is – should I wait for them to ask me about my program and then I make the offer? Or should I always be ready ask them at the end if they want to hear more about working together in a more formal way?

I’ve heard some coaches say to never make an offer. Just wait for them to ask. If they don’t ask they are not interested in doing a paid program.

Thanks for the help!