Sense of urgency vs. calm work

I’m looking to strengthen my thoughts about planning and completing work 1-2 months ahead of time vs. getting it out into the world immediately. I felt strong about this position until I heard others in my industry talking about getting new things out immediately because then it can start earning money. I know I feel more calm knowing that posts and promotions are scheduled to go out even if something comes up on a certain day, but now I think I’ve absorbed some scarcity thoughts around it “being better” to get things out faster so they can start earning money faster.

Can you help me sort this out? I think I have an ideal thought on planning ahead, but since hearing others I am going back to previous thinking about wasting time if I’m holding on to things that are ready to post. I feel more anxious when I feel behind and planning ahead helps me feel more calm.