Should I concentrate on selling or should I change what I sell?


Hi Brooke and coaches,

A brief summary : leave my job end of March to put my full energy on become a life coach… My site is now 5 years old. I have 4 online courses plus one 6 weeks coaching pgm…

As I am now publishing and making FB ads, my Trafic increases and get more subscriptions in my mailing list than ever… About 30 per days with 25€ / days on FB ads…. In the past I had about 3 subcriptions to my mail. Did not FB ads at that time..
But what I realize now is that people coming from Google was really and actively searching for a solution to their pb. And if I compare numbers… Those coming from FB are not taking at all my free appointment in order for me to present them my pgm or my courses…

My niche is seasonal so on top of this first pb… People won’t search for the solution until end of August, beg Sept…
What’s your advice for this summer?
I can continue to propose content and make my marketing on this specific solution… But it will mainly then touch people from FB that are not actively looking for a solution. I am sure this would have huge value in Sept… And would not be lost…

Or should I change slightly my communications, my content during this summer period.. Targeting the same audience but with an other pb… I guess this second pb is also less urgent for them to solve but I did not test anything on that yet. What do you think?

Have you also found bug differences in the behavior of people coming from Google or from Facebook? Because it made all my numbers wrong completely now… All my rates have dropped dramatically for those people coming from FB ads…
Thanks for your answers…