Something is missing

I am in CCP and I plan to coach people on business mindset.

The clients I’m working with seem to mostly just talk about business (the A-line). I’m struggling to explain how it works with business coaching. I want people to come to me with a business problem and we look at how with their mindset the issue can be resolved.

However, I’m finding my clients are wanting some kind of ‘goal setting structure’
and feedback I have received is that it would be good if my clients know the structure of the 6 weeks.

I’m not sure about how to go about creating a structure, for some reason in comparison to general life coaching I’ve done the business coaching feels totally different, people are not really wanting to look at their minds, it’s a totally different vibe. I know this is because of something I’m doing or not doing but I’m feeling stuck.