C: Sent email to my list about a freebie. Email went to 1,037 people, 3.5% clicked and 1 person registered within one hour.
T: I need my open rate to be much higher
A: I compulsively check my email stats to see if anyone else has opened, I wonder why people didn’t register, I tell myself that nobody cares what I have to offer, nobody wants what I have to offer. I wonder if I’m wasting my time.
R: I take actions from urgent energy. I fixate on the open rate of my emails instead of creating valuable content for my subscribers.
I’m not sure that this R is correct. This model doesn’t feel like it’s clicking.
I can see that one person did subscribe – and I’m happy about that. She’s not my ideal client (I looked her up), but I know I should be grateful.
Can somebody help me with the above model?
I know from Brooke’s last podcast that it’s possible that this is just a “thought error”. Maybe “I need my open rates to be much higher” is just a thought error. Maybe I actually DON’T need my open rates to be much higher? First of all – that was in one hour, and I sent this email on a Friday afternoon. Not optimal. Also, it’s just a starting point – who cares if the open rate isn’t awesome? Use it as a starting point. Okay…there’s that.
Maybe “I need my open rates to be much higher” is just an unhelpful thought error. That seems believable.
I need my open rates to be much higher is just a thought – it doesn’t mean it’s true.
Maybe my open rate for this email is just fine.
Maybe the low open rate means that nobody wants my offer, but maybe it means something else.
Just some food for thought. Can somebody help me unpack this?