The Offer : is it a product or a contact between the product and the client?

Hello Team,

I am studying “how to double my offer in three months”.

I am a Parisian sculptor developing an artistic jewelry brand because all my big projects are stopped. So I go digital to sell affordable creations. And it starts working! COVID won’t kill me I swear.

Two questions:

– When you say double your offer, is it double my product offer (in my case have more jewels models in my store – already 65) or is it double my contacts between my products and my client (ie double my facebook ads for example)?

– I have today around 2.5 /3 % conversion rate on my website. Should I really wait until reaching 10 % to double my offer?

Thank you so much.  You are a fantastic mentor !!