There is not better than here, and marketing


I’m working on some marketing for one of my offers.

I came to coaching because I believed that it would help me reduce suffering and get the results I want. And it has. And I want to offer the same thing to clients—reduce suffering and get desired results.

However, I’ve also embraced the idea that there is not better then here. And my past was not “worse” than my present, even though I like here better than back there.

I’m wondering about marketing. I believe my offer will genuinely help people in a really high value way. But at the same time I’m not sure how to market it without being like “This offer will make things better.” I believe it will in one sense, but at the same time, once they experience the value in the offer, I want them to see that that pursuit of “better” may be what’s causing their suffering.