Timing


I’m at the beginning stages of creating my coaching business and am listening to the entrepreneur classes and am having trouble with figuring out the timing of things.  (I know that’s not the best thought!  I guess I’m still figuring the timing out is a better one.)

Brooke suggests that you offer results ahead of time (before making offers)…create a way for possible clients to come to trust you, etc.
So should you be writing blogs and creating podcasts without actually posting them during the time you are still creating your business logistics, etc.?  I’m worried I’ll put content out there and get people asking for more help but not have the business side ready or that I’ll wait too long to put it out and be waiting a long time for clients.  Is there a general recommendation you guys would give or is it all trial and error? Are there any suggestions you can give in this regard?  Thanks!