Urgency to have paid client

I sense this urgency to have a client.  I’m almost desperate.  But this desperation keeps me paralyzed.  I don’t make offers on my social media because I want to figure out Facebook ads.  I have a job and I don’t intend to leave it at least for a year.  But I have slowed down working on making offers significantly.  Everyday I think I will start organic marketing work tomorrow, and tomorrow never comes.

C marketing for my coaching business
T I don’t want to do it today
F uncomfortable
A don’t plan appropriately, worry about my business before it starts, can’t imagine myself getting paid as a coach, indulge in the routine that is my life
R nothing is done today

I understand it’s the discomfort that I’m foreseeing and unable to take action.  How can I get started?