Value I Provide


I’ve gone through the Entrepreneurial series in Scholars and love the focus on the value I provide to my clients. I’m wondering if during the sales conversation I should explicitly state “the value I provide is …” (use those words) or simply mention the results they get without framing it that way and assume that if it’s something they value they will use my services? As an example, I’m a travel advisor. Is it more effective to say “the value I provide is that I take away all the stress and confusion, I take away all the hours and hours of planning and coordinating so you can simply show up and have the vacation of your life”! OR simply “I take away all the stress and confusion, I take away all the hours and hours of planning and coordinating so you can simply show up and have the vacation of your life”! Does it matter?! I notice that Brooke frames up many things by saying something to the effect of ‘the value I provide”, but not sure if that’s just for training purposes rather than sales purposes? Perhaps there are some sales conversation resources you can recommend?! Thank you!