Webinar (PA)

Thank you for replying to my last message. I am working on it and thinking how to create more opportunities to be in front of the camera.
So my impossible goal is to make £100k in my business. Yes, pounds £££ 🙂 it is so impossible for me because in 2018 I made £2k.
My brain is freaking out, but managing.
My idea is to “sell” mini sessions, because I see mini sessions as a way to convert to paying clients.
My question is, when you know you are ready or in the moment to create a free webinar (or online training) to attract more people?
In the end of a webinar would I invite them to book a free mini session or offer straight away to paying programme?
How long in advance you think I should start advertising and planning a free webinar?

Thank you