url idea: NewNormalCoach.com
I like it but two things:
1) Am I stealing the idea from you?
2) There already is NewNormalCoaching.com. Is using a name that is similar to another website out there Okay?

Niche idea:
Coach men over 50 receiving a second diagnosis of a major life threatening disease (or just Cancer?) and are ready to move beyond just listening to conventional doctors and treatments. Together, we will define your “team,” strategy, and manage your emotions so you can get out of bed in the morning and move forward with your life.

*Why second diagnosis? The first time the people are many times too afraid and overwhelmed to do anything but listen to their local Doctors