What is considered an offer [Double Your Business in 3 Months]

Brooke talks about making a ton of offers. What is considered an offer as a life coach who works online? I write posts on Instagram and at the end of the post, I invite them to click on the link in my bio to start coaching together. That’s all I do, and send 1 email a week doing the same thing. It’s not clear to me what an offer is as descibed by Brooke. I do not want to start contacting people to offer coaching when they didn’t ask for it.