What is my real offer?


Hi there,

Glad to be using this tool for the first time! Thank you very much in advance for your answer.

I’m an art broker and launched my company in January 2021. I buy and sell artworks on behalf of my clients. I source artworks and sell them to clients that are looking for specific pieces. I spend days asking people from my expanded network, mostly art professionals, if they are looking to acquire anything or if they have anything for sale. I make money on commission and I am as good as the quality and prices of the artworks I’m being offered and I offer back. I sold two artworks in the first 6 months of my business (one for 250K and one for 3M) and got paid on commission.

I haven’t made a single sale since June and have been wondering about my offers since I joined Scholars. What exactly am I selling? Are my offers the artworks I am selling? Or is it my ability to find artworks to sell and clients willing to buy?

Again, since my audience target is the top end of the market, I rely on a few sales to make money. My earning is thus very unpredictable and I am not sure how I should continue moving forward as I would like more predictibility and a better understanding of my revenue stream.

Thank you for your time and I look forward to hearing from you!