What should I focus on?

In my coaching business, I’ve found success in running Google ads to get lead form submissions and offering applicants a free coaching session. From there I can sell them on coaching packages.

I’ve been spending my time growing my blog in the hopes of having it grow and eventually have it lead to me getting new clients. I am also considering having a podcast. I have big goals but I want to make sure I am using my time as effectively as possible. I want to be creating more content so that it grows my online footprint. New content is also useful because it allows me to build new material for my coaching business and eventually will lead to me being able to create digital courses and things like that. What avenue should I focus on for growing my business? What direction would have the biggest short term impact? What direction would have the biggest long term impact?