I’ve been watching “How to Entrepreneur.” Is investing in Facebook ads considered scaling? When is it appropriate to start investing in ads? At what monthly revenue or profit for example?

I would like to increase traffic to my website and tempted to start Facebook ads. However, my monthly income is only 2k and I haven’t started paying myself yet. Should I still focus on increasing organic traffic first? The issue for me is lack of time and energy to do everything in my business but I definitely do not want to “grow broke.”

When would it be appropriate?