Even though I’ve been an entrepreneur for almost a decade, I’ve made a shift in my business and niche, and noticed a lot of “I don’t know how” thoughts coming up a lot lately.

I try to put it in a thought download of “if I did know how, what would I do?” But, I feel like I genuinely don’t know what to do – who I should be in my business. What does my marketing sound like? What do I post on Instagram? Who do I want to read my posts?

It actually feels like I’m going through an identity crisis and am not sure how to use the model to help gain some traction here.

Thanks!