$12K clients

In the last bonus podcast about mental health, you mention you had you dropped the price from $12K to $297. Was the $12K per month? For how many months would such a client typically sign up for? About how many clients that were paying $12K were you having? (if you’re willing to disclose this).
I’m asking because I’m just doing the exercise from Entrepreneur – The 10 year plan, and this might inform well into what I’m filling in into the Money and Customers columns for the 10 year row.