Being a friend and a life coach

Many friends know I’m a counselor and becoming a life coach so they come to me with their problems wanting advice. I don’t want to jump into the pool with them and offer suggestions like read this book, listen to this podcast etc and I also don’t want to validate their story with empathy (like “oh thats so hard to deal with” etc) bc I can now see their thoughts are creating the feeling that they are blaming on the circumstance so I literally don’t know what to say anymore. When I try to loosely teach them the model they look at me like I have 3 heads and I don’t want to appear judgemental so I feel kinda stuck on how to show up and what to say when they just want a friend. It is like a lawyer at a party and they want advice.