Hi Brooke
So I’ve been thinking about my own skillset and how I can offer value to the world. I am a celtic harpist, and in order to ‘scale up’ my business I am interested in setting up an online harp school, where students from anywhere in the world can subscribe to lessons from total beginner to advanced level.
Here are the reasons I think this will work:
1) lots of people want to learn but it’s a very niche instrument so they can’t find a teacher
2) it allows people to fit their learning around their schedules
3) it’s open to anyone, anywhere in the world
4) it’s way more affordable than private lessons, and will give them access to a world-class player/teacher (me!)
Here are my worries:
1) It’s too niche – I can’t imagine getting more than say 200 subscribers
2) People don’t put that much value on music, so the subscription fee would have to be relatively low e.g. $20/MONTH
Do you think that’s a realistic business idea that it’s worth me investing my time/energy in, or is it too restrictive?
Here are some models on my negative thoughts
Old model:
C – I am setting up an online celtic harp school
T – it’s too niche
F – it will never work, I’ll waste my time, it will be embarrassing to fail
A – I do nothing
R – it never happens and I never find out the results. I fail anyway.
New model:
C – I am setting up an online celtic harp school
T – Wow! How amazing that all these people around the world have the opportunity to learn such a cool instrument
F – excited, I want to give these people an amazing new skill
A – I put 100% effort into the school
R – I launch it by the end of 2018!
Old model:
C – I am setting up an online celtic harp school
T – people will only pay $20/month max and I won’t cover my costs
F – it will never work, I’ll waste my time
A – I do nothing
R – it never happens and I never find out
New model
C – I am setting up an online celtic harp school
T – people will pay me $20/month for content I’ve already created! What great value for them, and huge potential for me! The more clients I get, the more I can make
F – motivated
A – I put 100% effort into the school
R – I launch it by the end of 2018!
