coaches doing spiritual work

I’ve heard an an opinion that coaches who work with people in ways that require depth and intimacy should also use depth and intimacy in their marketing – and that referral marketing works better than internet marketing for us. Obviously, you’ve been successful with internet marketing so I wanted your opinion. Also, how long was it from the time you started out until the time you developed a website. I’m trying to navigate the transition from training to coaching. I’ve been shy/resistant about selling/marketing/asking for clients and I don’t quite know how to get started. Thanks!