coaching niche!

Hi Brooke!
I would love some help defining my niche as a coach! I love pretending it is already nichey enough but I know (esp after listening to one podcast) that it is just not specific enough. Here is what I have so far:
– Women
– 25-40
– Westside of LA (but I would actually like to expand this bc I want to have more of an online presence)
– Either – 1. Have no idea what they want career wise but they know that what they are doing is not ‘it’ or they hate what they are doing 2. Know what they want to do but don’t know how to do it, ie are afraid to go get it. 3. totally separate — relationship stuff, want to meet their match – are single 4. overall relationship drama with mom, bf, roommates (I truly like coaching on all of these topics)
– well educated (at least an undergrad degree, not something I care about but is typical in my clients)
– (this one I struggle with) — I want them to have money — I run into many potential clients and the cost seems to be an issue because they are young and in jobs making 30-40k without much extra – maybe I have trouble explaining the value!!!

What are your thoughts and next steps to create more of a niche?

This is what I currently have on my website for individual coaching link here and pasted below:


“You can’t do it alone and no one can do it for you” -Anonymous

Every moment you are creating your the life you are living. What are you creating? Are you excited about it? Does it light you up? Is it on purpose? Do you live a life that you have chosen?

Let’s ‘work’ together to create a life that you can’t wait to share with your friends and family, a vision that makes you cry tears of joy and goals or intentions that get you out of bed, inspired to take on the day! Before you know it you will be in awe of the ideal life that you created.

There’s nothing more powerful than getting clear on what you want your life to look like and what you need to do to make that vision a reality! I’d love to hear about your hopes and dreams and how you envision me supporting you in creating your very best life! All sessions are held over Zoom, phone, or in person (depending on availability). Contact me to set up a complimentary 20 minute session to connect, learn more, and find out which package is right for you!


The Spark: One 60-minute one-on-one session + one 20 minute follow up session to spark the light of what it is you really want! $150

You can expect:

tools in your tool box to support your unique needs
one goal or intention that promises to light you up
an action plan to support what it is you really want
The Freeform Fire Starter: Not sure you are aligned with curriculum based coaching? Pretty sure you know what you’d like support on? Feel like you need an ally to hold space, offer guidance and inspire action? Then this package is for you. Contact me to set up a 20 minute consult and see if we are the right fit. $100/ 1 hr. session or $450/ 5 sessions.

The Shine: Five 60-minute one-on-one sessions over the course of 5-8 weeks. These sessions are designed to lead you to your truth, power, and personal freedom. We will explore tools sourced from The Desire Map, YogaWorks teacher trainings, Unplug Meditation Training and personal life lessons that are geared to support your ability to be authentically you all the time and create the life you have dreamed of (or may have even been too scared to dream of!). Be prepared to get big and bold and to have a little sweat on your palms and a smile on your face as we explore what has not been possible before. $450

You can expect:

a 10 year vision written from a place of true choice and possibility that makes you feel uplifted, light and clear

achievable, action oriented 10, 5, and 1 year goals that support your authentic vision

a personal mantra that moves you through roadblocks and fear

life-changing tools are designed to:

* allow you to be authentically you all the time!

* show you when, where and why you are not yourself and ways to shift

* help you access choice, possibility and positivity VS reactions rooted in fear, doubt, not-enoughness

* communicate with the people in your life effectively and lovingly

weekly homework that supports the work we do together

Live Your Light: Are you a previous client? A Spark Your Shine alum? Need a refresh on your intentions or goals? Just as you take your wheels in for a tune up or have your hair highlighted every 8 weeks, the rules here are the same. Your awesome, shiny light just won’t shine as bright if you don’t polish it once and a while. Practice this act of major soul-care at least once a quarter to feel aligned, purposeful and excited and to overcome roadblocks. A non-negotiable investment, $125/ 1 hr. session.

The Yoga Glow: Are you a new yoga teacher looking to build a thriving business that lights you up with purpose and passion? Allow me to support you through coaching customized for entrepreneurial yogis. Pricing based on a sliding scale. Contact me to set up a 20 minute free chat or to book your first session.

Thank you so much, Brooke! You are a star!