Coming Up With My Epic Fails For A Supply Chain Consulting Business

Hello, for someone who’s usually so full of business ideas, I’m allowing myself to go remarkably quiet when it comes getting a brainstorm done with a bunch of epic fail ideas, then choosing 25 to commit to. (Just going to admit to allowing overwhelm and hesitation here). My brain keeps offering the thought: you can’t succeed because you haven’t nailed down your target market, and similarly: you haven’t done enough work for enough clients to even know where your target market exists. Given that I am likely going to continue to pursue a couple of different product offerings, what would you suggest for an epic fail idea download? I am making progress on narrowing down what I can offer, and starting to understand what my ideal client looks like. Thanks