Conflicting thoughts: Money & Helping


Hi Brooke and Coaches,

I’m part of the upcoming Coach Training in April, and am feeling both so excited and also very nervous. All to be expected, all good.

I’m working on my thinking of making $45,000 in my first year of coaching this month. I’m struggling because I am busy trying to believe I can make this money, which is necessary to running a business, but on the other hand I feel like I’m coming at it from a place of true scarcity, not from a place of helping people who need help from a Life Coach. I’m telling myself it shouldn’t be about ME, it should be about my clients, and serving them, so having that goal seems counterproductive. I want to help my clients so much. But I need to make money. No money means no business.

How do I reconcile these two? Technically, if I really wanted to help people so badly, I would do it all for free? I know that’s not the answer, but I don’t know how to value both of these at the same time. One feels desperate (I [will] need clients!) and one feels good (I help people). But without the goal of $45K, I won’t have a business goal, I’ll just see where I end up.

I’d love your help with this. If you have some suggestions as to thoughts I could practice too, I’d appreciate it.