Efforting and spinning out – KED

Much of my thought work centers around being an entrepreneur, and has for quite some time. I’ve been using the thought model and going through the entrepreneur resources to help me find what I want to go all in on. I’m struggling to find what I want to go all in on. What I’m coming up with doesn’t light me up. I’m reaching a feverish place with this work- picture me scrunching my forehead, squinting my eyes, clenching my jaw trying to effort my way to finding my thing. Unfortunately I’ve done this to myself so many times. When this happens I usually tell myself that i will find my thing eventually and to let up on myself because I can’t effort my way to alignment. But here I am, years into my journey, feeling closer but not there. What am I missing? What do I need to work on?