Expenses in your first year of coaching

Hi Brooke and coaches,

I was hoping for some direction to this question: what is a realistic cost of expenses to expect in my first year of building a coaching business?

I know the answer to this question is “invest as much as you can”, but I’m trying to figure the number answer of that question here. I know it can vary from $100K to $1000, it all depends how fast you want to go – because that includes things like Facebook ads, SEO, etc. and how much you’re willing to invest in those.

In Brooke 3rd video for interested people considering the life coach school (the 4 video “Living the Dream” series), she says “I want to talk about what it will cost to go through the training, AND what it may cost to build your business.” But this second part is never actually addressed. I’d love your input here!