Thank you for introducing me to Claire Pelles, I’ve followed her instructions and set up an ad to drive traffic to my landing page.
Can you take a look at my stats and tell me if it’s good or should I try to get better? The ad started in mid November.
Impressions 2791, Frequency 1.54, CPM$16.85, CTR (click-through-rate) 3.65%, link clicks 102, CPC (cost-per-click) $0.46, Sign-up/Opt-in 60, Cost per sign up $0.78
Are they good? Claire doesn’t go into what is a best stat to aim for.
Also, I started the campaign with $5 per day, and now reduced it to $2. Shall I keep it at $5?