Facebook Ads

Hi Brooke,
I have seen some of your facebook ads.
Would you share your journey with marketing SCS?
In particular with facebook did you go straight to marketing the SCS program or did you offer free webinars/material via facebook first?
The facebook ad space is very overwhelming (I know that’s a thought right – its neutral). Do you mind telling us what business you have you used to run your facebook marketing?
Thank you!