Facebook Lives

I have a health and performance virtual coaching business. I am aware that doing Facebook Lives is really beneficial for the “like, know, trust” factor. I have started doing regular podcasts which I love recording, BUT when it comes to doing a FB Live I freeze. I have done the unintentional model below.

C: Filming a FB Live
T: I will probably clam up and freeze on camera, totally forget what I am going to say
F: Anxious
A: Don’t do a FB live
R: Not visible to potential people that need my help

I think I am also worried about what people will think of me as well. Any advice you have for getting over these fears would be appreciated!