Your favorite – niche (2)


Hey Brooke,

Following up for the Niche Question.

You asked me if I knew where my ideal client hangs out.

Again my ideal client is:

“Her name is Melanie Jenkins. She is smart, funny, kind hearted woman that works as in Accounting manager and part time Real Estate agent.

She wants to lose weight and keep it off for good without dieting or enduring in crazy workouts.

What her problems are: She can’t seem to stop overeating. She mindlessly snacks through out the day and sometimes eats when’s she is stressed. She feels uncomfortable in her body. She finds this nutrition stuff so confusing, has no idea where to begin and doesn’t have the time to figure it all out.

My solution would be to help her stop overeating by balancing her food intake with Whole Foods so she can stay full throughout the day and helping her understand her emotional triggers and how to deal with them without using food.

My 6 week program would consist of both nutrition and mindset skills to focus on each week. Since she has a lot going on, this is perfect for her because each week we focus on a single food skill so she still feels like she is progressing but also able to manage it within her life.”

She hangs out on Facebook and Instagram.

She still works her 9-5 so when she is killing time, social media is her go to.

I had created a lead magnet called “Conquer Your Cravings in 4 Simple Steps”

I put up a FB ad for it and got 14 conversions at about $7 per conversion.

From what I’ve learned from Amy Porterfield, that’s not so bad to start with.

I’m wondering, does the lead magnet sound like too big of a promise? The 4 steps are part of the steps that I would teach in my program.